When Justin Jaeger approached me to help overhaul his image, I was excited but hesitant. A client 1400 miles away, an entertainer with whom I had no previous experience …nor his specialty, and wondered how accepting he was for change.
Justin is “Justin the Mystifyer”, a magician and illusionist. I have worked with athletes, actors, musicians and businessmen. Never a magician. This particular magician/illusionist was also a rocker. My mission how to dress him to manuever the stage safely and comfortably during a performance was paramount, not to mention staying away from being seen as a version of another celebrity illusionist (see “Before” photos).
Thanks to technology, 1400 miles is not a hurdle when you can use email, telephone, and Skype to get the job done. Consulting and guiding this client without hands-on was going to be more teaching than just styling. I was thrilled that Justin was willing and eager. We knew clothing, hair and stage make up were the beginning step to change.
Due to his coloring and individuality, we chose an earthy color palette with a hint of jewel tones. Accessories change the look of any outfit, so to give an edgyness, we looked at leather and hardware to up his rocker ante. Vests and fitted jackets were a good choice to set him apart as the star and not the fan. It is easy to settle for just comfort, but in this field, you are the single celebrity on stage and have to express that. He also hosts a weekly talk show. The host needs to be on point.
Justin’s makeover didn’t stop with his own personal image, it went across the board to his website, marketing, merchandise and more. Branding his new look in every aspect.
Comfortable in his changes, Justin’s trajectory is going nothing but up. Talk show hosting, a show tour, and a future show in Las Vegas.
View Justin the Mystifyer’s website:
Photographer http://ShotsFiredStudio.com and
A view from the penthouse ~ Avery